How to use LinkedIn & Facebook optimally?

TOPICS

Mic Adam has a series  of inspiring presentations full of tips & tricks from optimizing your profiles and to network professionally over professional networking to the daily use use of LinkedIn for….

And also about using LinkedIn for:

Sales, aka social selling.  Or how to create a profile that attracts prospects; 7 tips to build a professional network for prospecting and sales; how to get 2 appointments per week by developping the right activity

Recruitment aka social recruitment. How to attract candidates via your LinkedIn profile? How to find and contact the right candidate to fill an open position?  How to become an attractive employer?  Tens of tricks to make your LinkedIn usage more efficient.

Marketing, How do you make your co-workers ambassadors on LinkedIn and part of your marketing machine.  How to help them create strong profiles and good professional networks.  Understand what content works and how to use it for maximum results.

How to use Facebook for B2B companies

Nearly every size company has a Facebook presence today, from small to large.  Facebook is a must for all especially in a B2B environment with approaches from recruitment over employer branding to lead generation and even sales.

How do you do Facebook for B2B companies?  Through many tips, tricks and examples we will demonstrate that you need to get started tomorrow!  From how to start to how to implement and of course, what you can expect as results.

Pay-to-Play is the standaard on social media like Facebook and LinkedIn. But how?

Both LinkedIn and Facebook are platforms where there is too much content for its members and that is reason behind the algorithms.  Learn how they work and how you can put them to work for you.  Additionally, you can get somewhat around these algorithms via advertizing or pay-to-play.

How to start advertizing?  What types of ads and paying options do you have? How do you reach your target option without breaking the bank? How much do you need spend to get results? What is the ROI and results you can expect?  These questions supplemented with tens of tips, tricks and examples will assure you that you will not only be well informed but also capable to start advertising on Facebook and LinkedIn.

 FORMULAS

All these sessions are available in presentations of 1-2 hours and more indepth via half and full day training both online and offline.
All programs can (of course also) be customized to your request.

PROFILE

Mic Adam is professionally focused on helping organizations with the implementation of social media.  His focus lies on implementing Social Selling programs, employee advocacy programs, social media strategy and consultancy, writing & implementation of social media policies, conducting social media trainings and involved in community and conversation management.

Mic has been name the #15^th Influencer on the Top 1000 Social Selling Influencers in 2017.  He has also been named #16^th on the Onolytica Social Selling Experts in 2016.  He regularly is named as part of the Top 10 Sales Guru’s on Social Media!

He uses his experience as an international B2B sales & marketing professional to help companies implement social selling.  From creating professional profiles to expanding sales networks and engaging customers and getting employees on board when it comes to social media sharing. He also puts this into practices for his clients.  He is also a conversation manager at several companies as well as a professional coach/training on the subject of social media. 

His training programs include Social Selling, Social Recruitment and Employee Advocacy as well as platform training such as LinkedIn, Twitter, Facebook, Blogging, Video marketing and content marketing in both B2B and B2C environments.

Mic has built an international career as general manager, sales and marketing manager at companies in B2B and B2C domains and includes Wang Laboratories (B & USA), Kryptonite Corp. (B & USA), Van Aerden Group (F, B & USA), Ophardt Hygiëne Technik (D) and Unisys (B & F & UK).

Mic is also a regular speaker are events as well as a blogger.  He has been published in De Tijd, CxO Magazine, HR Magazine, Forward (VBO/FEB).